Herbalife Marketing Plan

Herbalife's business plan involves retailing of products, recruitment of distributors and retaining customers and downline distributors. As a distributor, you are encouraged to purchase the products at substantial wholesale discounted price for personal consumption. There is no obligation to sell the products nor hit any sales quota. Using the products and getting results is usually how many customers turn into active distributors. That's where the following marketing plan make sense to you. 

Retail, Recruit, Retain Distributor Retail Discount/Profit Scale:

  1. Starts with 25% wholesale discount when you purchase products as a new distributor member, resell the products at full retail price and earn 25% profit! Herbalife's policy do not permit distributors to compete in a price war - this means your retail profit is protected in the market!
  2. Next, accumulate a minimum of 500 Volume Points (VP) within one calendar month to qualify as a Senior Consultant for 35% discount beyond 500VP. The VP can be combined from several orders within the month. Note that VP expires at the end of the month. Be sure to keep track of your purchases - we help you keep records at the member's area after login. Alternatively, simply purchase in a single order 500 VP to qualify 35% discount immediately. The 35% discount level is permanent, as long as you remain the Herbalife distributorship.
  3. Thirdly, once you accumulate 2,000 VP in one month, you are eligible to place all orders, during the remainder of that Volume Month, at a 42% discount. If you do not qualify for a 42% or higher discount in the following month, you fall back to the 35% discount.
  4. To maintain 42% discount level for one year, you need to accumulate a total of 2,500 VP in THREE (3) consecutive months, e.g. 500VP in Feb + 1000VP in Mar + 1000VP in April. This qualifies you to be a Qualified Producer, which earns a 42% discount all year round (1st Feb to 31st Jan) as long as you re-qualify annually. You are then also eligible to earn 7% or 17% overriding commissions on all your downline orders.
  5. To get the maximum 50% wholesale discount, qualify as Supervisor. Accumulate a total of 5,000 VP within 12 months OR 2,500 VP in two (2) consecutive months OR purchase 4,000VP in a single order. You keep this 50% discount as long as you re-qualify the Supervisor requirement each year between February 1 and January 31.

As a Qualified Producer or a Supervisor, you must re-qualify your status annually between February 1 and January 31 to maintain your rights and privileges. If you are unable to requalify each year by January 31, you will revert back to Senior Consultant at a 35% discount.

Click here to Join as Herbalife Distributor now!

Sponsor's ID: S7001055
Sponsor's 3 Characters: CHE

Retail, Recruit, Retain The 3Rs

The 3Rs - Retailing, Recruiting and Retention - are vital to success with Herbalife. Use these principles and strategies every day to achieve your goals.

Retailing - Develop a consistent, personalized approach.

Herbalife's founder and first Distributor Mark Hughes (1956-2000) stressed that retailing Herbalife products is key to your success. Remember, the more you talk to people, the more natural it gets and the more success you'll have.

Ways to Retail

  • Use the products, Wear the button and Talk to people.
  • Reach out to your Circle of Influence.
  • Distribute literature, conduct surveys and participate in promotions.
  • Most importantly, develop your own style and use what works for you. E.g. Internet, Operate Nutrition Clubs, Home Parties, etc.

Personalize for Each Customer

There is something to offer everyone you meet, from Weight Management and Energy & Fitness to Targeted Nutrition and Personal Care, Outer Nutrition.

Who Should You Retail To?

  • Anyone who wants to lose, maintain or gain weight.
  • Anyone who needs to get in shape for a special occasion or event.
  • Anyone who wants to live a healthy lifestyle.
  • Anyone who wants to improve their overall nutrition.


Recruiting - Learn how to create a strong downline and organization.

You are your own best advertising, so it's important to create a success story to share with others. Your success will inspire others and attract them to the Herbalife opportunity.

Herbalife Offers

  • Top Compensation - With only minimal start-up costs, Herbalife's Marketing Plan ranks among the most generous in direct selling today.
  • Powerful Training - From company events to online tools, you'll have the best training and sales support.
  • The Best Products - Herbalife's scientifically formulated products are among the finest in the world.
  • Proven Success - Herbalife's record of success spans more than three decades and includes millions of people.

Who Might Be Interested?

  • Your satisfied customers are a great place to find future members of your downline.
  • Reach out to people you know who are interested in earning extra money or working from home.
  • Tap into your Circle of Influence by asking for referrals.
  • Set the example - build strong relationships with your customers and downline and others will want to follow you into the business.

Useful Tips

  • Make sure to keep track of your customers' family members and friends.
  • Participate in or host a Nutrition Club or Shake Party.
  • Download our sales scripts for contacting prospects.
  • Develop long-term customers, and recruiting comes naturally.
  • Attend events and watch training videos.


Retention - Learn how to create a strong downline and organization.

Customer and Distributor retention is crucial to your long-term success. Build a more stable business by maintaining the loyalty of existing customers and Distributors while you continue to recruit and retail to new prospects.

Customer Retention

Happy customers are the lifeblood of your business. When they see results, not only do you affect their lives, you create advocates for your business.

  • Be available and give prompt callbacks. Returning calls the same day is best.
  • Set up a system to track your customers.
  • Establish strong relationships by recording and remembering customer details like age, health issues and goals, family members, birthdays, etc.
  • Seek opportunities to introduce new products. For example, a Weight-Management customer may also be interested in our Targeted Nutrition, Energy & Fitness, and Personal Care | Outer Nutrition products.
  • Stay in touch with your customers by scheduling follow-up calls and appointments.

Distributor Retention

Distributor retention is the key to a successful operation. Taking the time to carefully train and lead your downline is essential to developing a thriving business.

  • Lead by setting a great example.
  • Mentor your new Distributors and share your personal success experiences.
  • Make sure that all the Supervisors in your organization are on track to requalify. Download Supervisor Requalification Tools
  • Check consistently. Communicate with your downline by phone, in person and via email.
  • Track progress and communicate to your downline.
  • Encourage your downline to attend events and take the time to meet them at trainings.

Click here to Join as Herbalife Distributor now!

CNBC Interview with Herbalife's CEO on the business model

Click here to Join as Herbalife Distributor now!

Sponsor's ID: S7001055
Sponsor's 3 Characters: CHE

Herbalife Marketing Plan

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* Products mentioned here are not intended to diagnose, treat, cure or prevent any disease.
Weight-loss results are not typical, individual results will vary.